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by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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Practical Text Analytics Interpreting Unstructured PDF F8968cdc1

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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) PDF




by Steven Struhl : Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

ISBN : #0749474017 | Date : 2015-07-28

Description :

PDF-dd297 | Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals.  Each chapter includes illustrations and charts, hints and tips, poi… Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)


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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) by by Steven Struhl

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: Legends in Marketing: Shelby D. Hunt

ISBN : #8132105206 | Date : 2011-03-09

Description :

PDF-21319 | The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which … Legends in Marketing: Shelby D. Hunt


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The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization PDF




by Lloyd Corder : The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization

ISBN : #141950696X | Date : 2006-02-01

Description :

PDF-679e4 | Companies know that market research can be crucial to retaining customers and winning new ones. Yet many avoid undertaking survey research because they consider it expensive, slow, and difficult to administer. “Not so,” says author and research ace Lloyd Corder. “There are powerful, affordable ways to conduct surveys-in just two to three days.” In The Snapshot Survey, Corder gives business profess… The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization


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Human Interactive Proofs: Second International Workshop, HIP 2005, Bethlehem, PA, USA, May 19-20, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Human Interactive Proofs: Second International Workshop, HIP 2005, Bethlehem, PA, USA, May 19-20, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540260013 | Date : 2005-08-05

Description :

PDF-4998b | E-commerce services are su?ering abuse by programs (bots, spiders, etc.) m- querading as legitimate human users. E?orts to defend against such attacks have, over the past several years, stimulated investigations into a new family of security protocols – “Human Interactive Proofs” (HIPs) – which allow a person to authenticate herself as a member of a given group: e.g., a… Human Interactive Proofs: Second International Workshop, HIP 2005, Bethlehem, PA, USA, May 19-20, 2005, Proceedings (Lecture Notes in Computer Science)


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NutzungsabhA4ngige Preissysteme Industriellen MA4rkten German PDF E6c5dafc1

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by Eduard Stoppel : Nutzungsabhängige Preissysteme auf industriellen Märkten (German Edition)

ISBN : #3658142251 | Date : 2016-06-07

Description :

PDF-914f6 | Anbieter von Customer Solutions übernehmen neben der Bereitstellung von Investitionsgütern eine Reihe weiterer Leistungen, die mit einem Kundenproblem vor und während der Nutzung der Infrastruktur verbunden sind. Anstatt die Leistungen zu einem fixierten Preis zu verkaufen, verlagert der Anbieter die Erlöse in die Nutzungsphase und berechnet einen Preis pro Nutzungseinheit. Eduard Stoppel widm… Nutzungsabhängige Preissysteme auf industriellen Märkten (German Edition)


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by Jamie Turner : How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

ISBN : #0132100568 | Date : 2010-09-30

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PDF-a487e | This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world’s largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how … How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business


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by Nadeem Damani : Going Tradigital: Social Media Made Easy for Insurance Agents

ISBN : #0989348601 | Date : 2013-06-12

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PDF-46743 | Do you ever wonder if there is a way to use Social Media to increase sales or improve retention? Is your network exploding with new contacts every day? If not, maybe it’s time for you to chalk out a solid online marketing strategy for your insurance agency. When you are a Tradigital agent, you can: -increase prospecting and opportunities for sales -increase customer service -improve retenti… Going Tradigital: Social Media Made Easy for Insurance Agents


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Going Tradigital: Social Media Made Easy for Insurance Agents by by Nadeem Damani

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by David Aaker : Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

ISBN : #1683506111 | Date : 2018-03-06

Description :

PDF-bc591 | Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard inter… Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires


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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by by David Aaker

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Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF




by Claudia Hilker : Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)

ISBN : #3658138823 | Date : 2017-04-11

Description :

PDF-0d39c | Dieses Fachbuch zeigt  konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktan… Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)


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: Strategic Marketing Issues in Emerging Markets

ISBN : #9811065047 | Date : 2018-03-12

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PDF-1df07 | This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing… Strategic Marketing Issues in Emerging Markets


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by J. Horan : How Asian Women Lead: Lessons for Global Corporations

ISBN : #1137378719 | Date : 2014-01-21

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PDF-d11a9 | How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives…. How Asian Women Lead: Lessons for Global Corporations


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How Asian Women Lead: Lessons for Global Corporations by by J. Horan

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by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

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PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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ISBN : #1634900537 | Date : 2015-01-01

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by Luca Cacciolatti : Entrepreneurial Marketing for SMEs

ISBN : #1137532564 | Date : 2015-12-06

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